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26th June 2013

Why Do Consumers Become Facebook Brands Fans?

With hard data from The Value of a Facebook Fan 2013 study, brand Fans have proven to be highly valuable – $174 on average across key consumer categories. But why do consumers become Fans in the first place? Exploring drivers for consumers to “Like” or “Fan” brand pages, this report reveals that a majority were influenced by emotional and relationship motivators, with 49% stating a desire to support the brand. Armed with this knowledge markers can be empowered to optimize Fan acquisition strategy to improve social marketing impact. Download the report.

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