11th June 2010, by Wahida Lakhani
White Paper: Understanding Facebook Fan Value: A Study of Key ROI Indicators and Values for Leading Brand Marketers
As Facebook has matured as a viable marketing and customer service channel, many organizations are looking to quantify and understand the impact of their overall marketing investment on their business. Quantifying the ROI of Facebook marketing efforts includes multiple variables and companies often fail to understand and properly value their efforts in terms of the potential long-term business benefits of the Facebook channel.
Click Here to Download the full white paper (PDF)
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