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14th June 2012, by Wahida Lakhani

From Syncapse CEO Michael Scissons: Welcoming Clickable to the Syncapse Team

Expanding our Leading Social Performance Platform to include Social and Search Advertising   A Note to our Clients, Friends, and Team: At Syncapse, we are always thinking about ways to leapfrog the market to deliver the most advanced and complete social management solutions to global enterprises. That is why we’ve invested recent months seeking an opportunity to expand into the burgeoning arena of social advertising. Today, that journey is coming to an end as we welcome the Clickable team to the Syncapse family. With a proven leadership team, advanced technology and leading products, I am excited to better serve our enterprise customers by unleashing the power of Clickable’s Social & Search Advertising suite as part of Syncapse’s Social Performance Management platform. This news is a big move forward for our company, as it introduces our first office in Asia and enhanced 24/7 operations and R&D team. Syncapse now offers the most robust end-to-end Social Performance Management platform for large enterprise customers, and momentum is just picking up. This is exciting as we continue to seek out better support for our customers through the power of proven technology and unmatched professional services. It is early days in enterprise customers’ movements toward socially-driven connections management. I look at the road ahead with the same optimism as I suspect Larry felt when he saw the opportunity to create Oracle or when Mark left Oracle to create Salesforce. The consumer’s role has fundamentally changed, and the CMO needs to be in the driver’s seat while Syncapse is focused on being the engine underneath the hood. Now the independent leader in enterprise-focused social marketing technology, the Syncapse software engine is behind the largest enterprise brands, supported by robust 24/7/365 services. We will do whatever it takes to ensure that digital marketing executives have the software and people required to transform their enterprises. I would like to welcome and thank the entire Clickable team who are joining us at Syncapse. Their commitment and proven record will be invaluable as we move forward. I’d also like to highlight several of Clickable’s rock stars joining the Syncapse global leadership team.
    • Dave Fall will be joining us as our Chief Product Officer and will oversee global product management and engineering. Dave joins us from top product posts at companies including Google and DoubleClick.
    • Sandeep Sahi will join as SVP Engineering & MD India where he will oversee our growing Asian development teams and business unit. Sandeep is a Canadian (like many of us) and formerly of Microsoft where he was a leader in their software group in Redmond.
    • Max Kalehoff will join as our VP, Product Marketing where he will work closely with our sales and executive team driving product strategy and our leading market position. Max has held senior marketing posts at Nielsen (including BuzzMetrics), comScore, and others.
I’d also like to extend a special welcome and thank you to David Kidder, the Founder & CEO of Clickable who will work closely with Syncapse as a strategic advisor. I’m excited to work with David, as his vision, passion, commitment and entrepreneurial experience are second-to-none. He is a great friend, both personally and of Syncapse, and his counsel will be invaluable as we continue to grow our organization globally. Syncapse is an exciting success story of what happens when dedicated teams think big and work unceasingly to solve the marketing challenges of the world’s best companies. The addition of Clickable’s top-notch ads management suite reinforces Syncapse’s commitment to anticipate and proactively address the vision of our customer. With all focus on the future,   Michael Scissons Founder & CEO Click here to read the full press release.  

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