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1st June 2010

Value of a Facebook Fan 2010: An Empirical Review

[The Value of Fan 2013 Report is Now Available]

Where should marketers spend their advertising dollars to make the biggest impact? According to the research, social media is increasingly pulling mindshare away from traditional advertising outlets. A particular class of respondents, known as Social Media Producers, emerged as a vital subset for marketers. The research found that a single recommendation from these influencers can generate $22.93 USD in earned media value for a brand.

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