1st June 2010
Value of a Facebook Fan 2010: An Empirical Review
[The Value of Fan 2013 Report is Now Available]
Where should marketers spend their advertising dollars to make the biggest impact? According to the research, social media is increasingly pulling mindshare away from traditional advertising outlets. A particular class of respondents, known as Social Media Producers, emerged as a vital subset for marketers. The research found that a single recommendation from these influencers can generate $22.93 USD in earned media value for a brand.
Back to all White Papers