Syncapse Corp. today partnered with L’Oréal Canada to launch a national Facebook marketing program across five brands in the L’Oréal Canada portfolio: Garnier, L’Oréal Paris, Shu Uemura, Essie and Maybelline New York.
“Syncapse will deliver an increase in fan engagement and campaign effectiveness for L’Oréal Canada,” Syncapse President & CEO Michael Scissons said. “Bottom line, Syncapse Platform will maximize L’Oréal’s return on investment in social media marketing.”
The Syncapse Platform is the industry-standard social media management solution for enterprises. For Fortune 500 clients like L’Oréal, that platform is the category leader in building and managing Facebook tab content, maintaining a detailed content publishing calendar, controlling access and workflow, and measuring performance on each brand’s Facebook page. Initially, L’Oréal Canada will be deploying the Syncapse Platform across the five cited brands. Later it plans to roll out the platform for the other brands in its 25-brand portfolio.
“Partnering with Syncapse will improve our ability to communicate with consumers on the world’s most popular social network,” L’Oréal Canada VP, Chief Marketing & Corporate Communications Officer Marie Josee Lamothe said. “The ability to manage communications and measure engagement across multiple brands, communities and stakeholders will ensure L’Oréal Canada’s investment in social media marketing are optimized and have a positive impact on our overall business objectives.”
Canadians are among the most dedicated users of Facebook in the world*: 15 million monthly users spend an average of 400 minutes on Facebook each month. In leveraging the Syncapse Platform, L’Oréal Canada will capture increased mindshare of this highly engaged audience. The Syncapse Platform also enables clients to extend their marketing program across the social Web to other popular social networking sites, including Twitter and YouTube, as well as blogs on MovableType and WordPress.
L’Oréal Canada will use the Syncapse Platform’s measurement capabilities to understand key measures of marketing performance, such as earned media value, fan engagement, community health, and brand favorability across its owned social media presence — insights that are exclusive to the Syncapse Platform.
“Syncapse’s technology and strategic services will enable us to provide our consumers with the best possible value out of their relationship with our brands on Facebook,” says Alexandre Allard, Garnier, Maybelline NY and Essie Digital and CRM Manager.