Tag Archives: Amway

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How Does a Global Company with Millions of Distributors Drive Social at Scale?

Direct-Selling company Amway came to Syncapse with a unique social media challenge. How does an organization use social media to empower over 4 million distributers and 20,000 employees across 100 countries while ensuring consistent messaging and compliance with brand strategy, guidelines, insights & best practices?

According to a new report released by Altimeter Group authored by Jeremiah Owyang and Andrew Jones, Amway is deploying a combination of internal social media leadership, technology and consulting to achieve its goals.

See the full report below:

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