Syncapse

Brand marketers are sobering up and asking hard questions around the ROI of social marketing. Perhaps no question is asked more often than “What is the value of a Facebook brand Fan?” According to new Syncapse empirical research, the average value of brand Fans in key consumer categories has increased 28% to $174.17. Not only...

There is no doubt that social media is growing in popularity and taking a bigger share of consumer mindshare. But in trying to separate the hype from the reality, many marketers and brand managers are struggling to understand what level of investment should be made in social channels. To help them, Syncapse conducted an extensive...

More than 60 percent of auto buyers regard the Internet as the most important tool influencing their purchase decisions. For industries like automotive — where customer journeys are long and complex — social media provides a unique opportunity to deliver hyper-targeted messaging with variable frequency, coordinate marketing efforts across networks, and nurture long-term customer relationships....

As interactive marketers’ social programs have become more mature, a breed of vendors has cropped up to help them manage their increasingly complex social presences. Social publishing platforms and social promotion builders like Syncapse and Wildfire address key pain points for marketers in the expansion phase of social media marketing, including an increasing number of...