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  • 19th June 2013, by Max Kalehoff

    Keep One Foot In The Clouds And The Other In The Trenches

    Rising professionals face a big conflict: putting one foot in the clouds while keeping the other in the trenches. When you excel as a practitioner, your success lands you in managerial and administrative roles. With “senior-manager responsibilities,” you rightly begin to focus on things like strategy and performance, and team and resource management. Those are...
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  • 12th June 2013, by Max Kalehoff

    Get Your Master’s Degree In Social Media (No Joke)

    Apparently, I’m lacking a degree in social media. Over the past week, the University of Florida has been targeting me on Facebook as part of a lead-generation campaign to drive enrollment for its journalism and communications school’s Master’s in Social Media. The copy reads, “UF is now offering the first of its kind Master’s in...
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  • 23rd May 2013, by Barbara Ott

    Platform Release 4.11 is Live

    The Syncapse Platform 4.11 release includes one new feature to our moderation tool that will benefit community managers by making it easier to find new fan comments that may require a brand response. New enhancements include improved stability and performance for moderation and an improved UI that is consistent across all of the Syncapse products....
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  • 15th May 2013, by Max Kalehoff

    Marketers: Don’t Let Automation Dull Your Senses

    Air France Flight 447 crashed into the Atlantic Ocean on June 1, 2009, killing all 216 passengers and 12 crew. The flight from Rio de Janeiro to Paris involved an Airbus 330, one of the most advanced airplanes. The plane’s speed sensors iced over, igniting a chain reaction of signal overload and pilot confusion. If...
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  • 25th April 2013, by Max Kalehoff

    Twitter:The New CNN

    “Twitter is a frenemy,” said Jeff Zucker, CNN’s new president, as reported by MediaShift. Jeff Zucker was describing the cable news network’s relationship with social media and added, “the network uses, relies on — and is scared by — social media.” Twitter had a marquee moment last week, particularly late Friday afternoon and evening, that...
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