Syncapse Strategy & Consulting
Syncapse Strategy & Consulting Services deliver social intelligence for smarter marketing.
Syncapse empowers brands to understand their consumers better than ever before. Coupling new data sets with traditional methods, we transform what marketers know and understand about their consumers.
Through our proprietary Audience Relationship Management™ (ARM) methodology and socialSYNC™ technology, our consultants work with brand marketers to mine social data, enabling more effective, segment-based marketing at global scale.
- Mine data across social channels to understand which of your efforts and marketing activities are driving most engaged users.
- Fuse additional data sources, including third-party and internal CRM data, to model social engagement segments and enable deeper insights.
- Shift audience understanding from a faceless group of “Likes” to valuable segments you can deploy working investment toward.
Applied Customer Lifecycle Marketing
- Align marketing efforts to key points in your customer lifecycle, using social as a tool to drive acquisition, grow and maintain customers.
- Understand competitive customer lifecycles to guide your acquisition investment.
- Determine which messages and channels perform best in each stage of your customer lifecycle.
Understand Drivers of Marketing Performance
- Audit social marketing activities, establish standard measures and align the organization around a common set of processes and goals.
- Establish a foundation to systematically understand performance drivers and which ongoing actions are driving the greatest response and return on investment.
- Develop social KPIs that connect directly to your existing brand KPIs.
Video: Audience Relationship Management™
Syncapse Founder & CEO Michael Scissons discusses the Syncapse Audience Relationship Management methodology.
White Paper: What Is the Value of a Facebook Fan?
Find out more about the earned media value a single fan can generate for your brand in this Syncapse White Paper.
Education: Be a Smarter Marketer with Syncapse Case Studies
Find out how Syncapse Consulting & Technology can help deliver better results for your brand.
Education: Syncapse Blog
Stay up to date on the latest industry trends and strategic advice via the Syncapse Blog.
Contact us to learn how Syncapse connects social marketing to brand impact.