Measurement & Analytics

Syncapse Measurement & Analytics

Syncapse Social Measurement & Analytics technology enables smarter marketing.

Syncapse helps marketers better understand their audiences, across channels. By diving deep into their social connections, brands can identify their most important segments and what content and message frequency resonates best with them.

By delivering social intelligence, we help marketers understand and maximize investment across paid, owned, and earned media.

Benefits

Understand
Niche Segments
& Individual
Profiles
- Comprehensive data aggregation and tracking to understand interactions and responses among individual profiles.
- Understand the behaviors of not only your individual fans, but the engagement of your competitors’ fans.
- Turn intelligence about your fans into customized audience segments to deploy 1:1 marketing programs at scale.
Aggregated Performance Visibility
- Understand the performance of your marketing activity across multiple social channels, properties, regions, campaigns and date ranges.
- Enrich your social KPIs with third-party listening and web analytics data, traditional CRM data and other enterprise sources.
- Flexible data views generate tailored reports for specific social media pages, geographies, brands, campaigns and date ranges, and for different internal stakeholders.
Applied Insight & Understanding
- Tools and dedicated analysts enable you to easily mine data and trends to derive insight and action.
- Performance dashboards adapt to the requirements and internal KPIs of your organization.
- Dedicated specialists ensure your measurements improve your marketing and demonstrate results.

Resources

Blog Entry: Syncapse Acquires Facebook
Insights Badge

Syncapse Sr. Product Manager, Linda JingYing Chen discusses the highlights of the Syncapse Analytics Suite.
White Paper: What Is the Value of a Facebook Fan?

Find out more about the earned media value a single fan can generate for your brand in this Syncapse White Paper.
Webcast: Always On – Refresh Your Facebook
Ads Strategy

This webcast with Syncapse Founder & CEO Michael Scissons discusses the increasing need to look beyond ‘Likes’ and focus on creating and retaining active fans.
Education: Be a Better Marketer with Syncapse Resources

Take advantage of our white papers, event recordings, use-cases and blog to educate your brand on everything social.