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2nd July 2013, by Max Kalehoff

People ‘Fan’ Brands Because They Actually Like Them

Have you ever wondered why your friends Like specific brands on Facebook?

It’s because they actually like those brands — less so because of coupons, giveaways or other enticing offers.

According to new research my team conducted, 78% of Facebook brand Fans in key consumer categories are users of those brands to begin with.

This article was written by Syncapse VP Marketing, Max Kalehoff, for MediaPost. Read the full article online at

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