Syncapse in the News



  • 2nd July 2013

    Half Of People Who Like Brands On Facebook Do So Simply Out Of Loyalty

    Facebook Fans Like Big Brands Out Of Loyalty And For Deals (Syncapse) 49% of Americans who like big brands on Facebook say they do so simply to support those brands that they like, whereas 42% do so to get a coupon or discount.  This article was authored for Business Insider, read the full article on Businessinsider.com.
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  • 2nd July 2013

    78% of a Brand’s Facebook Fans Are Already Customers [Study]

    Social intelligence company Syncapse set out to answer why people become Facebook fans in its latest study and what the value of a fan is to a brand. The research found 78 percent of a brand’s Facebook fans have already engaged with the brand's product or services. This article was authored by Jessica Lee for...
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  • 28th June 2013

    The Top 10 Reasons People ‘Like’ Brands on Facebook [Report]

    Facebook users are just as selective about connecting with brands as they are with their friends. In its “The Value of a Facebook Fan 2013” report, New York-based social marketing company Syncapse revealed that the number one reason people liked a major consumer brand was that they already owned or used its product in the real...
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  • 28th June 2013

    78% of a Brand’s Facebook Fans Are Already Customers [Study]

    Social intelligence company Syncapse set out to answer why people become Facebook fans in its latest study and what the value of a fan is to a brand. The research found 78 percent of a brand’s Facebook fans have already engaged with the brand's product or services. "Since being a brand user is usually a...
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  • 28th June 2013

    Why Your Friends Go Around ‘Liking’ Brands On Facebook

    To many, "liking" a brand on Facebook seems even more disagreeable than befriending a former coworker with a cat obsession. It means opting in for more advertising, cluttering up an already-cluttered News Feed and irritating all the friends who'll soon get pitches from whatever brand you've "liked." To sign up for all that, many assume...
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