Syncapse

How much is a Facebook fan worth? For major consumer brands each fan equates to $174, on average, primarily in increased sales and brand loyalty, up 28 percent from 2010, according to a new study by Syncapse, a Manhattan technology services company. For smaller companies, tallying up the worth of their social media efforts can...

The answer: $174. [That's] up 28% since 2010, according to Syncapse, a social media marketing firm. Syncapse worked with research firm Hotspex on a survey based on data collected from more than 2,000 U.S. panelists in late January and early February. The study compared Facebook fans and non-fans based and their corresponding product spending, brand...

The average value of a Facebook fan is $174.17, according to social media marketing firm, Syncapse. Syncapse published the report that, among other things, calculates the fan value by product spending, loyalty and possible recommendations to others, according to the New York Times. The company’s chief executive, Michael Scissons, also said that Syncapse also calculates...

When a Facebook user likes your brand page, that click is worth US$174.17 to your brand-a 28 per cent increase since 2010, according to a new report. For its study, ” The Value of a Facebook Fan in 2013: Revisiting Consumer Brand Currency in Social Media,” social intelligence company Syncapse surveyed more than 2,000 Facebook...

It’s difficult for restaurants that spend money on social media marketing to know how much of a return they get on their investment. But it’s become easier to make an educated guess now that social media agency Syncapse has come up with a metric that calculates the dollar value of a Facebook fan. The average:...