Take Control of Your Social Marketing Program
A Report by Forrester Research, Inc.
As interactive marketers’ social programs have become more mature, a breed of vendors has cropped up to help them manage their increasingly complex social presences. Social publishing platforms and social promotion builders like Syncapse and Wildfire address key pain points for marketers in the expansion phase of social media marketing, including an increasing number of social site accounts, decentralization of control over the accounts, and wider scrutiny of the results of programs. Marketers should use social publishing platforms to manage complex ecosystems of social media presences and social promotion builders to quickly develop campaign-based social network applications.
Increasing Campaign Effectiveness with Social Media
Where should marketers spend their advertising dollars to make the biggest impact? Syncapse Corp., a global leader in enterprise social media management, today released research that comes one step closer to answering this question. According to the research, social media is increasingly pulling mindshare away from traditional advertising outlets. A particular class of respondents, known as Social Media Producers, emerged as a vital subset for marketers. The research found that a single recommendation from these influencers can generate $22.93 USD in earned media value for a brand.
Value of a Facebook Fan: An Empirical Review
As Facebook has matured as a viable marketing and customer service channel, many organizations are looking to quantify and understand the impact of their overall marketing investment on their business. Quantifying the ROI of Facebook marketing efforts includes multiple variables and companies often fail to understand and properly value their efforts in terms of the potential long-term business benefits of the Facebook channel.
