In The News: Marketers Struggle to Marry Social Media and CRM
February 13, 2012
Share Many marketers have strong CRM databases that they use to target direct mail or email offers. A growing number of them also have robust Facebook or Twitter followings. But few marketers have figured out how to marry the two. The idea of one grand database of consumer information, interests and intentions …
In The News From Haymarket Social Brands: Unilever Shifts Focus From Social Media To Word Of Mouth
February 8, 2012
Share Speaking at the Social Brands conference in London today (8 February), Debbie Weinstein, Senior Director, Social Media Innovation, at Unilever, revealed that the FMCG giant has shifted away from using social media simply for fan acquisition. Weinstein said: “We are now looking to develop broader social CRM programmes and …
Fast Company: Bridging the Gap Between CMO and CIO
January 26, 2012
Share This article was originally posted on FastCompany.com Expert Leadership Blog by Syncapse President and CEO Michael Scissons. Click here to read the full article. The convergence between marketing and technology is undeniable. In a recent Gartner Research webinar, analyst Laura McLellan noted that the next department to claim technology ownership will …
Fast Company Blog: A CEO’s Guide to Social Media in 2012
December 19, 2011
ShareThis article was originally posted on Fast Company.com Expert Leadership Blog by Syncapse President and CEO, Michael Scissons. Click here to read the original post. As I jogged down Wall Street in New York in October through the barricades, police horses, and thousands of activists, something became clear. The masses had self-organized and …
2012 Planning: Facebook Survival Guide for Marketers
November 18, 2011
Share This column by Syncapse President and CEO Michael Scissons originally appeared on the AdAge DigitalNext blog. Click here to read the original version. As marketers, we plan for the future based on what has worked well in the past. With traditional marketing levers like TV, radio, and print media, in-store promotion and the like, …
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