MarketingProfs: Average Value of Facebook Fan: $136.38

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MarketingProfs: Average Value of Facebook Fan: $136.38

By: Meg Sinclair, Manager, Corporate Communications

June 15, 2010

Consumers who are Facebook fans are more valuable to brands: On average, Facebook fans spend $71.84 more per year on brands they are fans of than consumers who are not fans, and they are 28% more likely than non-fans to continue using that brand, according to a study by Syncapse. Click here to read the full article.

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