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21st August 2012

CPG Leader Reckitt Benckiser Partners with Syncapse to Optimize Global Social Media Marketing Programs

Syncapse’s SaaS-based Platform Will Deploy Across all Reckitt Benckiser Brands to Power Consumer Connections through Social Media both Globally and Locally

NEW YORK – August 21, 2012 – Syncapse Corp., the leading Social Performance Management platform for the world’s most valuable brands, announced today that consumer packaged goods (CPG) heavyweight Reckitt Benckiser chose Syncapse to manage the company’s global social media presence. Syncapse is working with Reckitt Benckiser to help interlock social media marketing programs on Facebook, Twitter and Google+ across more than 20 brands including Clearasil, Durex and Lysol. “With a significant number of well-known brands actively involved in social media, it is vital that we have a robust solution that allows us to drive engagement with our target audiences, while measuring ROI,” said Simon Moutzouris, Head of Global Digital Marketing and Social Media at Reckitt Benckiser. Moutzouris, who is responsible for scaling social media strategy and operations worldwide, said, “We selected Syncapse because of their leadership in social performance marketing across paid, earned, and owned media. The Syncapse Platform not only provides key social media management capabilities, but also empowers us to understand the strengths and weaknesses of our global programs from a single, centralized dashboard. This gives us an ability to proactively engage with many of our most valuable customers and prospects.” The Syncapse Platform is a SaaS-based social performance marketing solution designed to provide global organizations with the secure infrastructure to build applications, collaborate and distribute content, manage compliance, host and integrate social data, and measure social marketing performance. Additionally, with the recent acquisition of Clickable, a leading social-and-search advertising platform, the Syncapse Platform has expanded to include a highly effective, scalable solution for advertising and amplifying word-of-mouth across all major social and search channels like Facebook, Google and Bing, while demonstrating greater ROI. “The convergence of branded content, social engagement and paid media demands tighter integration in planning, execution and measurement across all of our digital marketing investments,” said Moutzouris. “We look forward to working with Syncapse to surface this deeper intelligence to drive greater effectiveness and overall marketing results.” In its partnership with Reckitt Benckiser, Syncapse will deliver a tailored collaboration platform, hosting all social data to power a customized performance dashboard, providing a unified view of the company’s global social connections, across all major social media channels. In addition to its technology, Syncapse offers best-in-class strategic services with dedicatedteams who work with clients to maximize the value of their social presence. “Reckitt Benckiser is rapidly growing its social media presence and by partnering with Syncapse, will strengthen consumer relationships through one of the world’s most sophisticated social platform integrations,” said Michael Scissons, President and CEO of Syncapse. “CPGs like Reckitt Benckiser use Syncapse to maximize the performance of their social media initiatives across multiple markets, languages and brands to deliver against business objectives while staying on the forefront of emerging channels and consumer trends.” Syncapse’s enterprise client base has grown over 200% in the past year and is consistently recognized as a leader by analysts including Forrester and Altimeter. Syncapse is the social marketing engine for well over 100 global brands including Amway, L’Oréal, Anheuser-Busch InBev, RIM, Diageo among many others. The company has tracked billions of dollars of earned media and continues to grow rapidly as clients look to upgrade to a single global social technology partner.    About Syncapse Corp. Founded in 2007, Syncapse Corp. is a global leader in enterprise social performance management for the world’s leading brands. The Syncapse Platform is secure, SaaS-based technology infrastructure tailored for large global brands and enterprises. The Syncapse Platform gives brands the ability to manage and amplify communications, measure engagement, and analyze paid, earned, and owned social media across multiple markets, brands, and channels, with a single turnkey solution. Syncapse has a team of passionate social media and advertising professionals, key partnerships with companies like Facebook, Twitter and Google, and global reach to help those companies that need to better harness their social marketing and engagement programs. To learn more, visit www.syncapse.com. Media Contact: Joe Ferrary HORN. on behalf of Syncapse Corp. joe.ferrary@horngroup.com (646) 202-9785

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