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Consumer Packaged Goods
Helping a CPG company identify audience segments and optimize social marketing across paid, owned & earned media.
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Direct Selling & Franchise
Mobilizing thousands of independent business owners for social business.
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Financial Services
Enabling social business adoption through a center of excellence and digital workflow.
Solutions by Industry
Our Technology
Segment Your Most Valuable Fans
Understand which audience segments matter most, and what motivates them to buy.
Understand and Improve Marketing Performance
Deploy the optimal messaging, reach and frequency to achieve brand impact – every day.
One Global View of Performance
Aggregate all of your social data sources, and visualize them according to your business KPIs.
Facebook Preferred Marketing Developer
Technology and consulting to power success across all major social channels.
News & Blog
Small Business: How much is a Facebook fan worth?
How much is a Facebook fan worth? For major consumer brands each fan equates to $174, on average, primarily...
Marketers: Don’t Let Automation Dull Your Senses
Air France Flight 447 crashed into the Atlantic Ocean on June 1, 2009, killing all 216 passengers and 12...
White Papers
Value of a Facebook Fan 2013
Brand marketers are sobering up and asking hard questions around the ROI of social marketing. Perhaps no question is...
Increasing Campaign Effectiveness with Social Media
There is no doubt that social media is growing in popularity and taking a bigger share of consumer mindshare....




